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Associate of Social Science in Public Relations and Advertising

 

 

 

CCCU & UOWCHK Awards

Mr. LEE Wing Keung, Alex

Programme Leader, ASOCSCPRA

Email: lwing@uow.edu.au

 

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Programme Intended Learning Outcome

Upon successful completion of this programme, students will be able to:

  • Deploy knowledge and competence of strategy, branding, digital marketing and content marketing to undertake advertising and /or public relation activities at entry level;
  • Apply critical and creative thinking to address issues and problems in public relations and advertising;
  • Use a wide range of data collection methods and information technology in data analysis and presentation;
  • Demonstrate fluent oral and written English in both general academic and discipline-specific contexts;
  • Relate the major ideas in art and humanities, science and technology, and knowledge of socio-political cultural and economic issues to the practice of public relations and advertising.
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Further Studies Pathways

The table below is not exhaustive. It lists examples of bachelor's degree programmes offered by UGC-funded institutions and UOWCHK/UOW which have admitted our past graduates from Associate of Social Science in Public Relations and Advertising. Our graduates also articulate to various overseas degree programmes offered in Hong Kong.

 

University of Wollongong

  • Bachelor of Communication and Media Studies

UOW College Hong Kong

  • Bachelor of Social Science (Hons) in Social Innovation

City University of Hong Kong

  • Bachelor of Arts in Digital Television and Broadcasting
  • Bachelor of Arts in Media and Communication
  • Bachelor of Business Administration in Information Management
  • Bachelor of Business Administration in Marketing
  • Bachelor of Social Sciences in Asian and International Studies
  • Bachelor of Social Sciences in Applied Sociology
  • Bachelor of Social Sciences in Criminology
  • Bachelor of Social Sciences in Criminology and Sociology
  • Bachelor of Social Sciences in Public Policy and Politics

Hong Kong Baptist University

  • Bachelor of Social Sciences (Honours) in Sociology
  • Bachelor of Communication (Honours) in Public Relations and Advertising Option

Hong Kong Polytechnic University

  • Bachelor of Arts (Honours) Scheme in Fashion and Textiles
  • Bachelor of Arts (Honours) in Interactive Media
  • Bachelor of Arts (Honours) in Social Design
  • Bachelor of Business Administration (Honours) in Marketing

Hong Kong University of Science and Technology

  • Bachelor of Business Administration

Lingnan University

  • Bachelor of Social Sciences (Honours)

The Chinese University of Hong Kong

  • Bachelor of Arts in Cultural Management
  • Bachelor of Arts in Japanese Studies
  • Bachelor of Social Science in Gender Studies
  • Bachelor of Social Science in Global Studies

The University of Hong Kong

  • Bachelor of Science in Information Management
  • Bachelor of Social Sciences
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Career Prospects

  • Graduates from this programme can start a career in public relations, corporate communication, advertising, digital communication, media and journalism.
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Main Subject Areas

Public Relations is about planning and carrying out communication strategies with carefully identified target audience or stakeholder groups on behalf of public or private organizations. It is closely associated with advertising, which involves communications to encourage consumer actions and implement brand building.

The main subject areas in Public Relations and Advertising include:

  • Public Relations:

    Crisis Management in Public Relations
    Introduction to Public Relations
    Public Relations and Advertising Workshop
    Public Relations, Presentation and Script Writing

  • Advertising:

    Advertising and Brand Management
    Advertising Design and Copy Writingv Principles of Advertising
    Public Relations and Advertising Workshop




  • Mass Communications:

    Digital Campaign Management
    Marketing, Advertising and Public Relations
    Media, Society and Ethics
    Media in the Digital Era

  • Social Sciences:

    Creativity in Life
    Understanding Customer Behaviour
    Cross Cultural Communication
    Social Research

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General Education Courses

Four courses to be chosen from all of the following domains:

  • Arts and Humanities
  • Science and Technology
  • Society and Organisations
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Programme Specific Entrance Requirements

No programme-specific entrance requirement

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Mode of Study

Two-year full-time

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Contact Us

Kowloon Tong Main Campus

FW 433, 4/F,

Festival Walk Tower

80 Tat Chee Avenue

Kowloon Tong Hong Kong

[Kowloon Tong MTR Station Exit C2]

Telephone: (852) 3442 9764

Fax: (852) 3442 0162

E-mail: sc_msg@cityu.edu.hk

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