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Associate of Social Science in Event Management

 

 

 

CCCU & UOWCHK Awards

Miss WONG Lai Ling, Lillian

Programme Leader, ASOCSCEM

Email: lllwong@cityu.edu.hk

 

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Programme Intended Learning Outcome

Upon successful completion of this programme, students will be able to:

  • Organize and manage activities, projects and events responsibly to meet quality standards;
  • Perform administrative and supervisory tasks pertaining to event management in commercial, public, and non-profit sectors;
  • Critically examine social, cultural, community and ethical issues regarding events from a social science perspective;
  • Relate the socio-cultural issues, major ideas in arts and humanities, science and technology affecting the event sector in local, national, and regional contexts;
  • Apply language (including English and Chinese), communication, interpersonal skills and information technologies in relation to event management.
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Further Studies Pathways

The table below is not exhaustive and only aims to show some examples of the bachelor's degree programmes offered by UGC-funded institutions which have admitted our past graduates from Associate of Social Science in Event Management. Our graduates also articulate to various overseas degree programmes offered in Hong Kong.

 

City University of Hong Kong

  • Bachelor of Arts in Chinese and History
  • Bachelor of Arts in Media and Communication
  • Bachelor of Business Administration in Marketing
  • Bachelor of Social Sciences in Asian and International Studies
  • Bachelor of Social Sciences in Criminology
  • Bachelor of Social Sciences in Environmental Policy
  • Bachelor of Social Sciences in Public Policy and Politics
  • Bachelor of Social Sciences in Social Work

Hong Kong Baptist University

  • Bachelor of Arts (Honours) in Humanities
  • Bachelor of Arts (Honours) in Liberal and Cultural Studies
  • Bachelor of Arts (Honours) in Physical Education and Recreation Management
  • Bachelor of Commerce (Honours) in Human Resources Management
  • Bachelor of Communication (Honours) in Public Relations and Advertising
  • Bachelor of Social Sciences (Honours) in China Studies
  • Bachelor of Social Sciences (Honours) in Communication – Organizational Communication Major
  • Bachelor of Social Sciences (Honours) in Sociology
  • Bachelor of Social Work (Honours)

Hong Kong Polytechnic University

  • Bachelor of Business Administration (Honours) in Aviation Management and Logistics
  • Bachelor of Business Administration (Honours) in Marketing
  • Bachelor of Engineering (Honours) in Building Service Engineering
  • Bachelor of Engineering (Honours) in Product Engineering with Marketing
  • Bachelor of Science (Honours) in Convention and Event Management
  • Bachelor of Science (Honours) in Hotel Management
  • Bachelor of Science (Honours) in Tourism and Event Management

The Chinese University of Hong Kong

  • Bachelor of Arts in Cultural Management
  • Bachelor of Arts in Cultural Studies

The Education University of Hong Kong

  • Bachelor of Arts (Honours) in Special Education
  • Bachelor of Social Sciences (Honours) in Global and Hong Kong Studies
  • Bachelor of Social Sciences (Honours) in Greater China Studies

The University of Hong Kong

  • Bachelor of Arts in English Studies
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Career Prospects

  • Upon completion of the programme, graduates will be equipped with professional knowledge and marketing intelligence to join the industry as project coordinators, event planners, marketing executives, fundraising officers and public relations executives in public and private sectors.
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Main Subject Areas

Event management is the application of management methods to the development and organization of festivals, events and conferences. It is one of the most exciting emergent sectors in Hong Kong.

The core courses on event management include:

  • Introduction to Event Management
  • Understanding Customer Behaviour
  • Behaviour in Organizations
  • Festival and Special Event Management
  • Marketing in the Event Sector
  • MICE Management
  • Finance and Fundraising
  • Election and Campaign Management
  • Cross Cultural Communication

In particular, students will have the opportunity to experience the planning and implementing of an event and be prepared for employment through an integrative project.

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General Education Courses

Four courses to be chosen from all of the following domains:

  • Arts and Humanities
  • Science and Technology
  • Society and Organisations
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Programme Specific Entrance Requirements

No programme-specific entrance requirement

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Mode of Study

Two-year full-time

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Contact Us

Kowloon Tong Main Campus

FW 433, 4/F,

Festival Walk Tower

80 Tat Chee Avenue

Kowloon Tong Hong Kong

[Kowloon Tong MTR Station Exit C2]

Telephone: (852) 3442 9764

Fax: (852) 3442 0162

E-mail: sc_msg@cityu.edu.hk