Associate of Social Science in Event Management





Miss WONG Lai Ling, Lillian

Programme Leader, ASOCSCEM

Email: lllwong@cityu.edu.hk



Programme Intended Learning Outcome

Upon successful completion of this programme, students will be able to:

  • Organize and manage activities, projects and events responsibly to meet quality standards;
  • Perform administrative and supervisory tasks pertaining to event management in commercial, public, and non-profit sectors;
  • Critically examine social, cultural, community and ethical issues regarding events from a social science perspective;
  • Relate the socio-cultural issues, major ideas in arts and humanities, science and technology affecting the event sector in local, national, and regional contexts;
  • Apply language (including English and Chinese), communication, interpersonal skills and information technologies in relation to event management.

Further Studies Pathways

The table below is not exhaustive and only aims to show some examples of the Bachelor's degree programmes offered by UGC-funded institutions which have admitted our past graduates from Associate of Social Science in Event Management. Our graduates also articulate to various overseas degree programmes offered in Hong Kong.


City University of Hong Kong

  • Bachelor of Arts in Chinese and History
  • Bachelor of Social Sciences in Environmental Policy
  • Bachelor of Social Sciences in Criminology
  • Bachelor of Social Sciences in Public Policy and Politics

Hong Kong Baptist University

  • Bachelor of Arts (Honours) in Humanities
  • Bachelor of Arts (Honours) in Liberal and Cultural Studies
  • Bachelor of Commerce (Honours) in Human Resources Management
  • Bachelor of Communication (Honours) in Public Relations and Advertising
  • Bachelor of Social Sciences (Honours) in China Studies
  • Bachelor of Social Work (Honours)

Hong Kong Polytechnic University

  • Bachelor of Engineering (Honours) in Building Service Engineering
  • Bachelor of Engineering (Honours) in Product Engineering with Marketing
  • Bachelor of Science (Honours) in Convention and Event Management
  • Bachelor of Science (Honours) in Hotel Management
  • Bachelor of Science (Honours) in Tourism and Event Management

The Chinese University of Hong Kong

  • Bachelor of Arts in Cultural Management

The Education University of Hong Kong

  • Bachelor of Social Science Education (Honours) in Greater China Studies

The University of Hong Kong

  • Bachelor of Arts in English Studies

Career Prospects

  • Upon completion of the programme, graduates will be equipped with professional knowledge and marketing intelligence to join the industry as project coordinators, event planners, marketing executives, fundraising officers and public relations executives in public and private sectors. Also, graduates will be capable of attaining supervisory positions in hospitality companies such as resorts, conference and exhibition centers, private clubs, theme parks etc.

Main Subject Areas

Event management is the application of management methods to the development and organization of festivals, events and conferences. It is one of the most exciting emergent sectors in Hong Kong.

The core courses on event management include:

  • Introduction to Event Management
  • Understanding Customer Behaviour
  • Behaviour in Organizations
  • Festival and Special Event Management
  • Marketing in the Event Sector
  • MICE Management
  • Finance and Fundraising
  • Election and Campaign Management
  • Cross Cultural Communication

In particular, students will have the opportunity to experience the planning and implementing of an event and be prepared for employment through an integrative project.


General Education Courses

Four courses to be chosen from all of the following domains:

  • Arts and Humanities
  • Science and Technology
  • Society and Organisations

Programme Specific Entrance Requirements

No programme-specific entrance requirement


Mode of Study

Two-year full-time


Contact Us

Kowloon Tong Main Campus

Room 5322, Li Dak Sum Yip Yio Chin Academic Building

City University of Hong Kong

83 Tat Chee Avenue, Kowloon Tong, Kowloon, Hong Kong

[Kowloon Tong MTR Station Exit C2]

Telephone: (852) 3442 9764

Fax: (852) 3442 0162

E-mail: sc_msg@cityu.edu.hk